Their Challenge: Despite exorbitant advertising rates during the cricket World Cup finals in Goa, Bacardi was faced with no space to publicize itself on the grounds or stands.
Our Solution: We devised a quick, effective, out-of-the-box solution. Several tickets in an optimal location were purchased for the final match. Seven models - each wearing t-shirts printed with one letter of the brand (B, A, C, A, R, D, I) – and a Goa brass band to cheer on the team were positioned in the seats.
To encourage participation and team spirit, Bacardi goodies were given away every time the team scored. Our effort made the match a lot of fun for the spectators and the Bacardi girls received more media coverage than any other advertiser on the stands.
All of this for a fraction of the price of a basic advertisement!